Summary

Proactive and creative professional with over 4 years of experience in the fast-paced MedTech and Pharmaceuticals industries. Managed PR campaigns, organized impactful events, and developed data-driven tools combining creativity and strategic thinking. Known for warm and friendly nature with a passion for storytelling and crafting compelling content that resonates with audiences. 

Skills

Project management

〰️

Data analytics & reporting

〰️

Stakeholder collaboration

〰️

Event planning & management

〰️

Excel & Power BI

〰️

Public Relations Strategy

〰️

Website design (Wix, Squarespace, SharePoint)

〰️

Video editing (iMovie, Adobe Premiere Pro)

〰️

Copywriting & editing

〰️

Project management 〰️ Data analytics & reporting 〰️ Stakeholder collaboration 〰️ Event planning & management 〰️ Excel & Power BI 〰️ Public Relations Strategy 〰️ Website design (Wix, Squarespace, SharePoint) 〰️ Video editing (iMovie, Adobe Premiere Pro) 〰️ Copywriting & editing 〰️

Education

Honours Bachelor of Business Administration, Marketing Specialization & Psychology Minor

Wilfrid Laurier University, Waterloo

06/2021

Accomplishments

  • Developed a comprehensive Public Relations Media Toolkit for a flagship product launch, facilitating its adoption in over 5+ countries in Western Europe.

  • Created and launched an internal mindset-themed contest for the Surgical business unit, surpassing participation goals by 180%.

  • Built a Power BI tool to enhance sales operations and led training sessions for 200+ Canadian team members.

  • Organized and led global monthly meetings for Medtronic’s Women’s Diversity Network, securing presenters, hosting calls, and crafting engaging content.

Work Experience

Marketing Associate, Vaccines Specialty Care GlaxoSmithKline (GSK)

08/2024 - Present

• Develops specialist HCP facing marketing materials from concept to completion, navigating complex approval systems and collaborating with creative agencies.

• Leads external partnerships, including conference sponsorships and grants, for the specialty care business, facilitating calls, tracking budgets, and supporting sales field with proposals and submissions.

• Orchestrated and led a 4-day national sales meeting, managing logistics and delivering interactive content for the sales field.

• Guides marketing strategy using market research insights, ensuring materials and the plan of action are impactful and customer focused.

Sales Solutions Administrator Medtronic of Canada

05/2023 - 09/2023

• Developed a user-friendly tool utilizing Power BI to streamline sales field processes, from conception to deployment.

• Conducted comprehensive training sessions for the Canadian team, delivering engaging presentations to over 200 attendees across multiple sessions.

• Collaborated with Project Managers to identify pain points and execute process improvements within designated project timelines.

Associate Communications Specialist Medtronic, Global Regions

09/2023 - 05/2024

• Crafted and shared compelling narratives to external stakeholders, driving the execution of innovative PR campaigns aimed at enhancing Medtronic's reputation

• Collaborated closely with a PR agency to orchestrate targeted media outreach efforts and facilitate Key Opinion Leader interviews for a multinational PR initiative.

• Wrote a compelling internal article that resonated with over 3000 readers, effectively communicating the mission of the Integrated Health Solutions team.

• Played a pivotal role in organizing a fiscal year Kick-off Event by crafting engaging weekly communications to build anticipation and collaborating with an agency on branding and design work.

Associate Marketing Specialist Medtronic of Canada, Cardiac Division

02/2022 - 05/2023

• Pioneered the use of Power BI to streamline marketing data analysis, reducing time spent on report creation monthly by 95%.

• Created intuitive dashboards for commercial teams to monitor and analyze key performance indicators (KPIs).

• Generated comprehensive cross-functional reporting summaries and communications.

• Produced and edited internal communication videos, leading scriptwriting, video collection from employees, and final editing.

Community Engagement

Women’s Network Global Operations Event Committee Co-Lead Medtronic, Global

07/2023 - 05/2024

• Co-led a team of women who actively promoted initiatives that fostered networking, equality, and professional growth for women across Medtronic.

• Meticulously planned and executed monthly calls for global hub leaders for the Women’s Network for nearly a year, personally spearheading presenter outreach, meeting hosting, dynamic session planning, and communications.

• Supported the planning of the Hub Leader Annual Summit 2-day virtual event, including break-out rooms, fitness breaks, panels, and more.